TAU Cerámica – World Design Capital 2022 Collaborating Company

TAU Cerámica will be the first collaborating company in the ceramic sector to support Valencia as the World Design Capital 2022. Following several months of work, it was made official at the last edition of Cevisama 2020.

Through the decision to collaborate with Valencia as World Design Capital 2022, TAU Cerámica further affirms its continuous commitment to and vocation for design and being on the cutting edge as a differential value in ceramic tiling.

Last September, the city of Valencia came out ahead of the other finalist, India’s Bengalore. Thus, a Spanish city was chosen for the first time ever by the World Design Organization. The Associació València Capital del Disseny was the association that proposed the city as a candidate for World Design Capital 2022 as finally selected by the World Design Organization.

Being named World Design Capital is not an event for the city of Valencia. It’s a process. Design is thus a tool for generating innovation capabilities in urban environments which should help resolve problems and overcome conflicts in the short-term and foster systemic changes in the medium and long-term.

Although it is being promoted through the city of Valencia, this project aims to include the interests of Alicante and Castellón as an impetus and driving force for the entire Valencia region.

This designation is a success and opportunity for the entire Comunitat Valenciana. It’s part of the will to connect the whole region through Castellón, a pioneer after including design in its university programme offering and the engine behind the great ceramic tile industry, in addition to Alicante, which is a national example of the birthplace of business with companies in various sectors having included design in their strategies.

Design is a driver of innovation and competition, facilitates change and is a way to introduce the smart city idea as the foundation for enhancing communication, the environment, quality of life and more prosperous local communities. Design enables a transition in all aspects of society in order to offer all citizens a better quality of life.

Valencia World Design Capital 2022 Collaborating Companies:

The 10 collaborating companies include:

1. Point
2. Andreu World
3. Torrecid
4. Actiu
5. Zumex
6. Laimprenta
7. Vondom
8. José Martínez Medina
9. Padima
10. Tau Cerámica.