DISCOVER THE FUTURE OF CERAMIC WITH TAU DURING THE III EDITION OF THE CERAMICS EXPERIENCE

TAU leads digital transformation in the ceramic experience

Discover the future of ceramics with TAU. We proudly present the ABSOLUTE collection, marking the distinctive style of 2024 with a unique fusion of sustainable luxury and transformative elegance. This groundbreaking collection is a testament to our dedication to innovation and changing perspective in the world of ceramics.

The ABSOLUTE collection is distinguished by its differentiating products, including a range of woods in five colors (Couvet), from minimalist white to powerful black. Bold designs such as Austral and small, colorful formats such as Murano complement the offer, providing versatile options for all tastes. As well as daring wall coverings full of personality from Amelie.

In addition, we are adding a new format to our established BIG SIZES collection, now available in 160×160 dimensions. This expansion not only demonstrates our commitment to versatility and adaptability, but also allows for the creation of larger spaces by reducing the number of joints.

As if that were not enough, we continue to expand our TORNARES collection. An author’s collection in which the ERRE architecture studio imprints its needs to build differentiating spaces. In this edition, we present Teide, a model with delicate scales that bring liveliness to the piece.

But our innovation goes beyond the tiles. In our relentless pursuit of excellence, we have redefined the user experience with a comprehensive approach to digital transformation. From a new catalog concept to digital panels and showrooms, we put the user at the epicenter of every decision.

Our catalog, now digital, features differentiating content, such as videos that reveal the textures of our products and complete exploded views for each model. In addition, we are excited to announce the launch of our App, allowing customers to explore our catalog offline, taking the ceramic experience to new heights.

In our showroom, we proudly present the Screenboard, our unique vision of a panel that supports the physical pieces, already successfully launched at the last edition of Cersaie.

However, the masterpiece of the Cerámica Experience will be our most powerful innovation to date: Immersive Box. This edition promises to captivate with digital advances and exceptional products, consolidating our ongoing commitment to innovation and excellence in ceramics.

At TAU, we don’t just offer ceramics, we create a transformative ceramic experience. Welcome to the future with TAU Ceramics.