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For this new ASCALE website, an in-depth analysis was done on user behaviour at the old website as well as usability and web design trends.
Visually it’s an attractive and simple website with which we’ve prioritized images over text for easier browsing. We’ve made the collections, advantages and projects the focus.
All the products have their own storytelling, technical data sheet with all the necessary information, associated projects and related products based on the search.
We’ve put a powerful product search engine at the top which suggests possible collections after entering just 2 or 3 letters.
Finally, there’s a (FAQS) section to get the answers to questions we’ve been receiving over the years via the website.
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